JetBlue | Air on the Side of Humanity
If you’ve flown on a plane this century you’ve probably realized most airlines could really care less about you. But JetBlue is different — Their mission is to bring humanity back to air travel.
I WORKED ON THIS CAMPAIGN FOR MANY YEARS, AND WHENEVER ANYONE ASKS ME TO PICK MY FAVORITES I JUST SAY, “I LOVE ALL My CHILDREN.” BUT REALLY, THESE ARE THE ONES I LOVE THE MOST.
Notables
Overall Campaign
Effies Gold, sustained success
fly it forward
692MM+ total impressions | 1500 + submissions
webby Winner | cannes shortlist x2 | hatch Best of show
Recurring Dream
Flying should feel like a dream. not just be one.
RECURRING DREAM
Fly it Forward
A social initiative that spreads good, one flight at a time.
Case Study
people could track the ticket in real time — where it was,
where it had just been, and where it was going next.
