WHEN IT COMES TO THEIR FINANCES, PEOPLE ARE GENERALLY THEIR OWN WORST ENEMY. THIS CAMPAIGN WAS ALL ABOUT FLIPPING THE SCRIPT ON THAT SCENARIO AND SHOWING THEM THAT ALL THEIR HARD WORK AND SACRIFICES COULD EVENTUALLY PAY OFF.
WE GAVE THEM THE CONFIDENCE, AND THE FINANCIAL TOOLS, TO GO OUT THERE AND CREATE THEIR OWN KARMA.
Notables
Effie | bronze & shortlist
Rich people don’t need to worry about credit scores, access to money, or really anything. For everyone else, there’s Credit Karma.