JetBlue | The Alright Brothers
When the Wright Brothers first invented air travel, the world had such high hopes. And yet if you’ve flown on a plane recently, you may find yourself wondering how did flying become so, well, just alright?
This creation myth surmises that two lesser known brothers were the ones responsible for what air travel has become today. Fortunately for us, their practices would never fly at JetBlue.
Notables
Ad Age Editor’s Pick | Forbes | LBB Online | Muse by Clio | Travel Pulse | Business Traveler | One Mile at a Time
The campaign launched with a retelling of the history of air travel.
The Alright Brothers
Groundwork
Any Questions
These silent films were created specifically for Instagram, TikTok, and Twitter.
We shot at a Royal Air Force base north of London, with extras straight out of Downton Abbey.
seeing as this plane actually didn’t exist back in the day,
we had to design it from scratch. Debatable if it could actually fly.
