BEN SALSKY GCD/WRITER
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Madden 25 | Born to Madden

With Madden NFL coming up on its 25th anniversary, we wanted to celebrate the insane rivalries it had stirred up over its first quarter century of existence, using some of the biggest names in the NFL.

The following stories are 100% totally factual. Maybe.

Notables

Ad Age Campaign of the Year | 6+ million views | #3 YouTube's most watched ads | bronze clio

 
 
 

THE ORIGINAL MADDEN RIVALRIES BIRTHED
SOME OF THE GREATEST NFL PLAYERS OF THE MODERN ERA.

Running Back Sons

 

The true origins of the COLIN KAEPERNICK/RUSSELL WILSON RIVALRY.

Summer Camp

 

We kept the Russ & Kap rivalry going into the NFL season,
with a friendly bet right before their nationally televised Sunday Night matchup.

Eyebrow Bowl

 
 

While the NFL prohibits players from betting on games, wagering dignity was still permitted.

 
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